Customer activity
La Pasión offers high-level equestrian holidays and riding lessons with finely-trained Iberian horses up to grand prix level. All in a setting combining land and sea, work and pleasure, in the south of Spain.
The context and purpose of the project
Our partner Anthony Bro collaborated with La Pasión on a promotional video to showcase the property's idyllic setting and infrastructure, as well as the services on offer. The aim was to showcase the equestrian expertise, the people who work at the property and the opportunity to stay in a place that combines work, pleasure and passion.
Musical universe requested by the customer
In the case of this project, we had communicated live with Anthony around pieces that the client, Dagmar Vogt, had suggested, a piece by Icelandic composer Ólafur Arnalds entitled "Ekki Hugsa".
A composition described as modern classical, punctuated by violin, cello and piano parts, all topped off with synthesizer sounds.
The request was to recreate this emotional atmosphere and add a relaxed, family feel to the piece, while adding a modern touch.
The process
As usual, we started from a first version of the video, which enabled us to identify the highlights and pauses, and to propose an initial piano theme that would serve as a guideline for the piece. Given that we'd started the composition on the basis of an existing piece, it was necessary to identify the DNA of the latter, i.e. to reuse the original palette of sounds, incorporating instruments such as the violin and cello.
The addition of synthesizers, drums and percussion came later, bringing a modern, upbeat feel to the composition.
As the video was still in the mock-up stage, we were able to adapt the images to the music, too, in order to maintain a consistent line and reinforce the feelings that needed to be conveyed.
Following this, we mixed and mastered the track to ensure that it could be relayed and played on a variety of media such as phones or tablets and computers, and maintain a consistent balance between each sound.
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